Google Ads Fundamentals Google Ads Fundamentals is designed to teach you the foundation needed to run successful search and display campaigns. Once completed you will be ready to tackle the world of Google's digital marketing platform and start running your own ads. Buy $997.00
1 Learn the Basics of Google Ads Introduction 2 Choose Where Customers See Your Ads Choose Where Customers See Your Ads Ad Formats on the Google Network 3 Create Effective Text Ads Create Effective Text Ads 4 Enhance Your Ad with Extensions Enhance Your Ad with Extensions 5 Choose the Best Campaign Types Choose the Best Campaign Types 6 Organize Your Account for Success Organize Your Account for Success 7 Reach Customers with Targeting Reach Customers with Targeting 8 Help Customers Find You Help Customers Find You 9 Control which Searches Trigger Your Ads Control which Searches Trigger Your Ads 10 Make Your Ads Seen Make Your Ads Seen 11 Match Media Cost Models With Your Budget Match Media Cost Models With Your Budget 12 Bidding Strategy Determine a Good Bidding Strategy Select Your Bid Strategy Adjust Bids to Favor Performers 13 Align Your Budget With Your Goals Align Your Budget With Your Goals 14 Evaluate Campaign Performance Evaluate Campaign Performance 15 Avoid Editorial Errors Avoid Editorial Errors 16 Address Trademark Disapprovals Address Trademark Disapprovals
