Course curriculum
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1
Community Guidelines
- Community Standards
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2
Ad Auction and Delivery Overview
- Ad Auction & Delivery Overview
- Facebook Ad Auction Basics
- Decoding the Winning Ad
- Budget Pacing
- Maximizing User Value
- Ad Delivery
- Conversion Optimization
- Staying Competitive in the Auction
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3
Ad Policies for Content, Creative & Targeting
- Overview
- Ad Review Process
- Key Policies: Content
- Key Policies: Creative
- Key Policies: Targeting
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4
Create Facebook Ads
- Ads on Facebook
- Introduction to Ads Manager
- Create Complete Campaigns
- Build Campaigns with Quick Creation
- Best Practices and Practical Considerations
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5
Edit & Manage Facebook Ads
- Get Started
- Update Creative and Delivery
- Import and Export Ad Objects
- Advanced Functions
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6
Enhance Your Direct Response Campaigns with Audience Network
- Enhance Your Direct Response Campaigns
- Benefits
- Ad Objectives and Placements
- Measurement and Testing
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7
Extend Your Campaign's Reach with Audience Network
- Introduction
- Scale Your Campaigns
- Brand Safety and Placement Controls
- How to Deliver Ads in Audience Network
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8
Facebook & Instagram
- Facebook & Instagram
- Using Creative on Facebook and Instagram
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9
Promote Your Business From Your Facebook Page
- Introduction
- Get Started
- Promotion Types
- Boost Your Post
- Boost Your Event
- Promote Your Page
- Promote Your Website
- Promote Your Local Business
- Promote a Call to Action
- Target the Right People
- Measure Success
- Edit Your Ads
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10
Targeting
- Core Audiences
- Lookalike Audiences
- Custom Audiences
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11
Facebook Auction
- Ad Auction and Delivery Overview
- Facebook Ad Auction Basics
- Decoding the Winning Ad
- Budget Pacing
- Maximizing User Value
- Ad Delivery
- Conversion Optimization
- Staying Competitive in the Auction
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12
Interconnectivity
- Facebook & Instagram
- Extend Your Campaign’s Reach with Audience Network
- Scale Your Campaigns
- Brand Safety and Placement Controls
- How to Deliver Ads in Audience Network
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13
Advertising Objective
- Instagram Buying Objective
- App Installs
- Video Views
- Lead Generation
- Conversions
- Product Catalog Sales
- Store Visits
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14
Brand Objectives
- Brand Best Practices
- Planning
- Insights and Targeting
- Creative Development
- Implementation
- Measurement
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15
Direct Response Objectives
- How to Drive Actions Online, in Stores and in Apps
- Overview of Buying Types
- Choosing the Right Objectives
- Targeting the Right Audience
- Selecting Placements, Formats and Creative
- Measuring Campaign Objectives
- Deliver Ads and Evaluate Outcomes with Facebook Pixel
- Creating a Facebook Pixel
- Set Your Strategy
- Step-By-Step
- Measure and Analyze
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16
Business Manager
- Business Manager
- Setting up Business Manager
- Business Manager Roles
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17
Pages
- Introduction to Facebook Pages
- Communicate with Customers
- Tools to Manage Your Business
- Create Facebook Pages
- Page Post Types
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18
Measurement
- Measuring Audience Outcomes
- Measuring Brand Outcomes
- Measuring Sales Outcome
- Understanding Campaign Performance with Ads Manager
- Reporting Controls
- Understanding Your Results
- Schedule, Export, Download and Share Reports
Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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Get started now
$97.00 / month
Regular price